Personal data

Processing of personal data
When you purchase our products, you may directly or indirectly provide us with information about yourself in a number of different ways, such as when you make a purchase through our website, join our customer club, contact us, use one of our services, or participate in events or competitions where you provide us with personal data of any kind.

Naturally, we are committed to ensuring that you always feel confident that we process your personal data responsibly, with respect for your privacy, and that we are transparent about what information we collect about you, how this data may be used, and how long your personal data is stored by us.

The new General Data Protection Regulation, which came into force on 25 May 2018, has strengthened your rights to control how we handle personal data related to you as our customer. This includes, among other things, the right to a so-called register extract, to have your data corrected, to give and withdraw your consent to the processing of your personal data, and to opt out of direct marketing from us. You can also object to the processing of personal data based on legitimate interest and have your data deleted when there is no longer a legitimate reason for its continued processing. You also have the right to restrict the processing of your data if you believe that the data we have stored about you is inaccurate, and under certain circumstances, to move your data or certain information about you (so-called data portability).

For more detailed information about the processing of personal data, please read more about this in our Privacy Policy.